Superbowl Sunday does not have to be all about football; there are many other games that can be played throughout the day, as well as during the game itself.
Squares: The same premise as the one gamblers use, a board of 100 squares is divided between those in attendance at the party, with the numbers 0-10 being randomly chosen for each quarter, or simplified to only match the final result. The numbers are used to represent the second (or only) number in the score of each team. Winners can be rewarded in any number of ways, depending on the the decision of the attendees or party planner.
Guessing scores: Based on the way each team has played throughout the year, trying to figure out the final scores is an ideal game, as are trying to pinpoint the way each team will score the points - field goals, touchdowns, throwing, passing - there are a multitude of options and ways to play this game.
Picking the best commercial: Although this game will have to be finished after the football game has ended, it will ensure that attention is paid throughout the entire game.
Paper footballs: Although more suited for younger guests, making paper footballs and decorating them with the competing team colors is a good game for Superbowl Sunday. This may keep children occupied while their parents and family members pay attention to the actual game, and unlike playing with real footballs inside the home, there is very little chance of household damages.
Football scavenger hunt: Pre-making a list of football-related items and scattering multiples around the house for guests to find will not only keep people occupied throughout the length of the game, but it can be a fun way to get everyone involved. Not only can all of the items be related to football, but to separate "teams" even more, two different sets of items could be hidden to correspond with the dueling teams.
The games can be played for fun or for an actual prize, but the important - and exciting - part will be actually taking part in these events themselves, rather than just watching a game on the TV.